Innovations
Tuesday, November 2, 2010



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Virtual Staging

It's not "location, location, location" but "potential, potential, potential" that's getting some homebuyers excited about online listings of some houses and apartments.

In virtual staging -- an emerging technology that allows real estate companies to furnish empty spaces far more affordably than actual furniture would cost -- real estate agents are finding buyers for properties by showing, for instance, "whether a room is large enough for a king-size bed and a triple dresser, or can hold only a twin bed and a bedside table," according to the New York Times. (Images below are from Halstead Property.)

The virtually furnished spaces look amazingly real, and the photo-doctoring -- as long as it is disclosed in advance -- is a legitimate listing practice.

Companies providing the service include Virtually Staging Properties, which charges $225 for three virtually staged photos, and Virtual Staging Solutions, whose three-photo price is $197.

 

Could remodelers employ a similar strategy to better present project images in design competitions and portfolios? Post your comments here. If you wish to be identified, include your name and company with your comment.

 

 

1 Comments (Login to Add a Comment)

 

DB-RemdMD1008       960 days ago

For brochures, marketing, web portfolio, etc. it probably makes a lot of sense and is seemingly affordable enough. But for design competitions, most of them explicitly prohibit digitally "enhanced" photos with the occasional exceptions for "color correcting, minor blemishes, etc." So virtual staging would (should) probably get an entry disqualified.