For brochures, marketing, web portfolio, etc. it probably makes a lot of sense and is seemingly affordable enough. But for design competitions, most of them explicitly prohibit digitally "enhanced" photos with the occasional exceptions for "color correcting, minor blemishes, etc." So virtual staging would (should) probably get an entry disqualified.
It's not "location, location, location" but "potential, potential, potential" that's getting some homebuyers excited about online listings of some houses and apartments.
In virtual staging -- an emerging technology that allows real estate companies to furnish empty spaces far more affordably than actual furniture would cost -- real estate agents are finding buyers for properties by showing, for instance, "whether a room is large enough for a king-size bed and a triple dresser, or can hold only a twin bed and a bedside table," according to the New York Times. (Images below are from Halstead Property.)
The virtually furnished spaces look amazingly real, and the photo-doctoring -- as long as it is disclosed in advance -- is a legitimate listing practice.
Could remodelers employ a similar strategy to better present project images in design competitions and portfolios? Post your comments here. If you wish to be identified, include your name and company with your comment.