User Generated Content. Companies of every size and industry are scrambling to make it easy for customers to share their experiences online—both on company websites and social networks. A static website is no longer enough. Short, glib testimonials have less and less authenticity. Canned marketing messages are so much white noise. Real stories, from real people, shared within their own networks have much more power than any marketing campaign or advertisement you could ever buy. Christopher Wright, CR – WrightWorks, LLC – www.WrightWorks.net
Ideas: Run With Them
It’s been a long week, so we’ll make today’s Best Practices a brief roundup of a few of the simplest and best ideas we heard this week at the Remodelers Advantage Summit in Kohler, Wisconsin.
Why not implement some of these concepts in your company?
- Encourage clients to post photos of their remodeled space on your Facebook page. Every month, give a gift card or some other form of recognition to one randomly chosen poster.
- For young workers in particular, move from a “command-and-control” management style to one of “trust and track:” educate staff on what it takes for the company to be successful, and then trust them to act accordingly.
- If your company is family-owned and -operated, develop a family “code of conduct” for working constructively and fairl y. Disagree privately, seek to understand, and then align publicly.
- As CEO, set and maintain a positive “tone at the top.” Be aware that your staff is always watching you and may see you as a role model.
- Get out and network! One remodeler brought in an additional $500,000 in revenue through relationships nurtured on the golf course.
- Embrace social media -- or at least give Twitter and Facebook a try. Don’t have the time or inclination? Outsource your social media marketing to an independent social media strategist -- a “breakout new career,” according to Yahoo.com.
- Learn from your mistakes. One remodeling company has a best-practices guide that contains lessons learned over the years, to ensure they aren’t repeated.
What's working for your company? Feel free to comment here, or email your comments to bestpractices@daily5Remodel.com.