Your Economic Outlook: the Interactive
Is business good, bad or indifferent because of consumers' economic outlooks? Are consumers' economic outlooks good, bad or indifferent based on their job status, age, gender, region of the country and other variables?
A stunning new interactive from the New York Times provide a fascinating glimpse into the mindsets of consumers at varying stages of life, career development and economic achievement. Click on this link, answer a few basic questions, and see how you compare.
The interactive also seems relevant to remodeling, given that consumer sentiment is often tied hand-in-hand with big-ticket purchases such as renovations. Be sure to check out the current d5R discussion ["It's Not the Economy (Stupid)"] and weigh in with your own opinions and experiences.
"Homeowners may be spending less money, but smart, nimble companies can maneuver themselves to take advantage of the opportunities that exist," said one commenter.
Said another: "[T]here are a lot of folks who no longer have discretionary income to spend. Or are very reluctant to part with it. You can bust a gut to find their pain, wow them with presentation and shower them with glowing references but at the end of the day, price trumps all."
What do you think?