We have a different outlook and philosophy as far as target marketing these days. We do zero marketing to anyone or group that requires postage...except for previous clients. Our neighborhood target marketing is done through job site canvassing, emailing the same zip code from our database, and obtaining referrals from clients and projects. All of these activities are low cost and effective, therefore there is little need to profile or target the prime candidates around a project.
Neil Parsons - NParsons@DesignBuildProfit.com - www.DesignBuildProfit.com
Pinpointing Your Market
Today’s Question:
Most remodelers can generally summarize their ideal customer demographic, e.g., geographic radius and home-value range. But they only dream of being able to target homeowners at the level of neighborhood or inclination to remodel over any given time period. While a growing number of technologies and sources enable that kind of precise targeting, few are available -- at the moment -- to small companies with limited resources. So we want to know:
From neighborhood word-of-mouth to public tax records to private research, what kinds of market data have most helped your company source and target potential clients?
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See yesterday's question on generational culture clash.
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DB-RemdNJ1122 959 days ago
